Join us for the final ICES Experimental Economics Seminar of the semester, featuring David Reiley.
Dr. Reiley, of Yahoo! Research, will discuss his paper (co-authored with Randall Lewis) Does Retail Advertising Work? Measuring the Effects of Advertising on Sales via a Controlled Experiment on Yahoo!. The talk will take place on Friday, April 27th, from 4:00 to 5:30pm, in room 648 of the Truland Building, Arlington campus.
Visit the Seminar schedule for a copy of the paper and and to learn more about upcoming speakers.